Īll these factors and more create a perfect storm of sorts elevation culture to a top agenda item for companies of all sizes, in all industries. The incorporation of wellness-minded initiatives like corporate yoga demonstrates that the organization not only “walks the walk” but “talks the talk” in terms of caring for employees’ well-being. Branding now encompasses a business’s online reputation, as seen by customers as well as potential employees.
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In today’s culture full of Glassdoor reviews, social media and Google reviews, it is easy for the jobseeker to take a sneak peek into the inner workings of the company without ever stepping foot inside. In pre-internet days, employees took somewhat of a leap of faith that their potential new employer was what they said they were.
Reputation matters (and is more transparent than ever before).
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Adding perks that go beyond free snacks or life insurance (such as corporate yoga initiatives) can be the deciding factor for the coveted millennial employee. They want to be a part of positive cultures, empowered teams and socially-responsible corporations. They crave deeper connections from their places of employment and seek more than simply a good salary. Millennials are a unique group that have qualities that differ from the age segments that came before them. This majority rule will continue to grow for the near term, making attracting this group into the fold more important than ever. Millennials now make up the largest demographic in America’s workplace.
Corporate yoga programs, however, are a hot topic in recent years. In fact, it’s an ancient practice that began an estimated 5,000 years ago in Northern India and landed in the United States as early as the late 1800’s.